Until recently, when you Googled “abortion clinics,” there was a high likelihood that ads for so-called “crisis pregnancy centers” (CPCs) would appear among the search results. According to research conducted by NARAL Pro-Choice America, ads for CPCs appeared 79% of the time when using Google to find abortion clinics. CPCs use lies and manipulation to discourage individuals from seeking an abortion. Contrary to what their ads imply, CPCs do not offer abortion services and counseling. When you call the center, you may be told that abortion is physically and psychologically damaging. You may also be told that birth control pills cause abortions, and that abortions cause breast cancer. None of this is truthful information. The deception begins even before you call. CPCs use ambiguous ads that prey upon the fear and concern someone facing an unwanted pregnancy might feel. Here are some examples of CPC ads.